The 6 Key Components of a Successful Marketing Campaign

The 6 Key Components of a Successful Marketing Campaign Sidney Waterfall Blogger Extraordinaire Simply Measured
Key Components

Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Here are the six components to focus on. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” 1. Nail Your Campaign Theme To nail your campaign… Continue Reading

#SimplySocialAwards: Best Instagram Strategy

#SimplySocialAwards: Best Instagram Strategy Lucy Hitz Blogger Extraordinaire Simply Measured
Simply Social Awards

Today, we’re kicking off the #SimplySocialAwards! Over the next four weeks, we’ll be asking you lovely people to help us recognize brands that are crushing their social strategies. Here’s a breakdown of the categories by week: Week 1: Best Instagram Strategy Week 2: Best Social Content Strategy Week 3: Best Video Strategy Week 4: Best… Continue Reading

WEBINAR: Gut Check Your Social Media Performance

WEBINAR: Gut Check Your Social Media Performance Kevin Shively Blogger Extraordinaire Simply Measured
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Today, Colin Zalewski, Product Marketing Manager for Simply Measured, and Get Schooled‘s Director of Digital Engagement and Communications presented a webinar with tips, tricks, and examples of how regular measurement “gut checks” can improve social marketing performance. One of the things that impressed me most about Get Schooled’s strategy is the way they partner with… Continue Reading

How to Transform Your Brand in 30 Days on Social

How to Transform Your Brand in 30 Days on Social Lucy Hitz Blogger Extraordinaire Simply Measured
30 Days

What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? Thirty-day transformation isn’t just for bikini bods, folks–your brand can have its epiphanic moment sooner than you think. Here’s what to do. Day 1 Conduct an audit. Run analysis on where your brand stands… Continue Reading

How to Present Your B2B Social Media Planning Deck

How to Present Your B2B Social Media Planning Deck Lucy Hitz Blogger Extraordinaire Simply Measured
B2B Social Media

Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We’ve been there. Let’s break it down to the essentials: the key components of an effective deck that positions you and your department best, and makes your requests clear. 1. Give Some Background As always, start with the data. This portion of… Continue Reading

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Instagram Lessons from the Forbes Top 10 Most Valuable Brands Tripti Shrivastava Blogger Extraordinaire Simply Measured
Adobe Spark (8)

With a community of 600 million users, 100 million of whom were added in the last half of 2016, Instagram has become an indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. Instagram is no longer just a photo-sharing network. It has evolved into a photo, video, and GIF-sharing network.… Continue Reading

[Free eCourse] It’s Time for #GutCheckPlus

[Free eCourse] It’s Time for #GutCheckPlus Sidney Waterfall Blogger Extraordinaire Simply Measured
Gut Check eCourse

The most successful people I have encountered in business are those who know the pulse of their function and are in tune with what is happening in their company, among their competitors, and within their industry. You know the people I’m talking about. They are very easy to identify in meetings. They know their numbers… Continue Reading

7 Ways to Find Your Target Audience on Twitter

7 Ways to Find Your Target Audience on Twitter Lucy Hitz Blogger Extraordinaire Simply Measured
Target Twitter

Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product.… Continue Reading

The 4 Elements of Successful B2B and B2C Digital Marketing Programs

The 4 Elements of Successful B2B and B2C Digital Marketing Programs Robin Paris Blogger Extraordinaire Simply Measured
Elements

Approach varies greatly between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. While we both care about generating revenue, new customers, and brand awareness, we prioritize these goals differently.   In B2B, you’re mainly focused on generating leads. In B2C, you’re focusing on driving revenue. In B2B, you educate and inform. In B2C, you evoke… Continue Reading

The 6 A/B Testing Mistakes That Stifle Conversions

The 6 A/B Testing Mistakes That Stifle Conversions Larry Alton Blogger Extraordinaire Simply Measured
Testing Mistakes

Everyone wants to talk about A/B testing. It’s been around for years, but the average business is just now stumbling on tools and technologies that make it easy to execute. That being said, there’s a fair amount of misinformation circulating, and it’s leading to poor results. Avoid these six mistakes when you are A/B testing across your… Continue Reading