5 Ways to Create an Authentic Social Presence

5 Ways to Create an Authentic Social Presence Melanie Matias Blogger Extraordinaire Simply Measured
Authentic

Today’s consumer is immune to traditional marketing techniques. Gone are the days when advertisements were photo shopped beyond recognition. Instead, authentic photos and videos of happy customers are driving conversion. Whereas TV commercials and print ads used to reign, social media now controls the narrative around a brand. This shift has created a divide between… Continue Reading

What Is Influencer Marketing?

What Is Influencer Marketing? Lucy Hitz Blogger Extraordinaire Simply Measured
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Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation. Alternatively, compensation may take the form of free product or the cache of… Continue Reading

The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC] Shane Barker Blogger Extraordinaire Simply Measured
Micro

Looking for ways to increase profits without blowing your budget? Give micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. They have significant influence on the purchase decisions of their audiences, and actively engage their fans. Micro-influencers could be the answer you’re looking for, driving more conversions at a fraction of the cost of traditional… Continue Reading

The Weekly Digital Marketing Round-Up

The Weekly Digital Marketing Round-Up Lucy Hitz Blogger Extraordinaire Simply Measured
Digital Marketing Round-Up

The digital marketing world is changing rapidly, even as I write this. Marketers in 2017 must understand the entire ecosystem, not just topics specific to current jobs and responsibilities. But even if you check Twitter every five minutes, live by BuzzSumo, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something:… Continue Reading

4 Questions You Haven’t Asked About Your Marketing Program

4 Questions You Haven’t Asked About Your Marketing Program Lucy Hitz Blogger Extraordinaire Simply Measured
Questions

I am a firm believer that we make our worst decisions when we make them out of fear and lack of transparency–personally, professionally, and organizationally. As marketers, we often don’t ask uncomfortable questions of ourselves because we don’t want uncomfortable answers that will force uncomfortable actions, moving us away from what we’re used to and maybe… Continue Reading

How Brands Can Overcome the Biggest Influencer Marketing Challenges

How Brands Can Overcome the Biggest Influencer Marketing Challenges Shane Barker Blogger Extraordinaire Simply Measured
Influencer

You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right.  As Denis Waitley said, “Expect the best, plan for the worst, and prepare to be surprised.” Planning for the worst means learning… Continue Reading

You Should Be Listening to Your Customers Like You Listen to Your Friends

You Should Be Listening to Your Customers Like You Listen to Your Friends Lucy Hitz Blogger Extraordinaire Simply Measured
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Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: they’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Because you are involved in this seamless interchange of information, and listening intently, you know as much about many of… Continue Reading

5 Findings from Wendy’s Epic Week on Twitter

5 Findings from Wendy’s Epic Week on Twitter Tripti Shrivastava Blogger Extraordinaire Simply Measured
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Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand’s Twitter handle, and started looking at the tweets that Wendy’s sent out in the last week. The next time I… Continue Reading

6 Creative Ways to Engage Your Audience on Snapchat

6 Creative Ways to Engage Your Audience on Snapchat Jenna Boyer Blogger Extraordinaire Simply Measured
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Snapchat has become one of the most used social media channels, with more than 100 million daily users and 10 billion videos shared per day. One of the key statistics that separates Snapchat from other apps, though, is the number of Millennials and Gen Z users: Approximately 60% of Snapchat users are under age 25,… Continue Reading

Where It Goes: The Story of Your Content

Where It Goes: The Story of Your Content Colin Zalewski Blogger Extraordinaire Simply Measured
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The Northern California coast is a beautiful place. Setting course from our home in Sacramento, my wife and I made the two-hour drive to the Highway 1 junction just north of San Francisco. We wound along the the scenic two lane road, one hairpin turn after another, her eyes staring straight ahead to avoid car… Continue Reading