The Weekly Digital Marketing Round-Up

The Weekly Digital Marketing Round-Up Lucy Hitz Blogger Extraordinaire Simply Measured
Round Up

The digital marketing world is evolving quickly. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. But even if you check Twitter every five minutes, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network development, a… Continue Reading

How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016

How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016 Tripti Shrivastava Blogger Extraordinaire Simply Measured
Adobe Spark

We are well into the shopping season for 2016 and just closed out two of the biggest shopping days of the year: Black Friday and Cyber Monday. With retailers like Amazon and Walmart extending the dates for deals and sales, we all should have been able to knock a few things off our shopping lists.… Continue Reading

The 3 Types of Social Media Metrics that Matter to You

The 3 Types of Social Media Metrics that Matter to You Jay Shemenski Blogger Extraordinaire Simply Measured
Metrics

Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field, and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize… Continue Reading

This Holiday Season: Celebrate Your #DigitalFam With Us!

This Holiday Season: Celebrate Your #DigitalFam With Us! Audrey Klackner Blogger Extraordinaire Simply Measured
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What a year it has been for social media–from the introduction of Snapchat Memories and Instagram Stories, to the expansion of live video and new character limits on Twitter. But there’s one thing that stands out above all others to us here at Simply Measure: the introduction of social attribution. Since its creation, social media… Continue Reading

Digital Marketing Predictions from the Experts: 2017 Edition

Digital Marketing Predictions from the Experts: 2017 Edition Lucy Hitz Blogger Extraordinaire Simply Measured
Digital Marketing

We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. We were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Here are a few highlights from the… Continue Reading

How to Increase Content Discovery on Facebook, Instagram, and Twitter

How to Increase Content Discovery on Facebook, Instagram, and Twitter Jade Furubayashi Blogger Extraordinaire Simply Measured
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If nobody sees the content that your marketing team labored over for days and days, does it ever really get made? For marketers, making effective and powerful content is the holy grail of success. But, all too often, marketers are disappointed by the content’s performance. This is not a function of quality, but of discoverability. So, what can you… Continue Reading

What’s Driving Social Conversations This Shopping Season?

What’s Driving Social Conversations This Shopping Season? Tripti Shrivastava Blogger Extraordinaire Simply Measured
Adobe Spark

Come this Friday, we officially embark on the shopping frenzy of the year: Black Friday. Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers. As we… Continue Reading

Welcome Social Media to the Digital Family

Welcome Social Media to the Digital Family Jade Furubayashi Blogger Extraordinaire Simply Measured

It’s that time of the year again! Airports are bustling, eggnog is flowing, and marketers are working around the clock. The holidays are officially upon us and, at Simply Measured, we’re thrilled to celebrate something very special this year. Since its conception, social media has been the black sheep of the #DigitalFam, marching to the beat… Continue Reading

9 Ways Agencies Can Convert Instagram Followers into Clients

9 Ways Agencies Can Convert Instagram Followers into Clients Amber Lee Blogger Extraordinaire Simply Measured
Agencies

Congratulations! Your hard work creating a beautiful Instagram page for your agency is paying off in the form of followers. Gaining followers, however, is just the first step towards using Instagram to increase revenue for your business. To make Instagram really “pay off,” you’ll need to turn those followers into clients—and that begins with using… Continue Reading

[SAVE THE DATE] How to Create Content That Drives Better Results

[SAVE THE DATE] How to Create Content That Drives Better Results Jade Furubayashi Blogger Extraordinaire Simply Measured
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Every social marketer wants to be able this answer in 2017: “How do I create content that drives better results?” There’s no one-size-fits-all method. Audiences and goals differ from brand to brand. On November 29th, we’re checking in with some of digital marketing’s top talent to explore what they do to create effective content. Add it… Continue Reading